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Wrinkle creams for men: a necessity or a common PR stunt?
Medical expert of the article
Last reviewed: 04.07.2025
Beauty and youthfulness of the skin have always been the main focus of women's self-care. But those who believe that women pay attention to their appearance are very wrong about this. Men, like women, do not want to age prematurely and are hostile to the first external signs of aging - wrinkles, which often appear by the age of 30. Therefore, anti-wrinkle cream for men is in demand and successful among the male half of the population, even despite the far from low price of this product. And this has its own logic, because what could be more expensive than youthful skin, associated with beauty and health?!
Indications wrinkle creams for men
Everyone understands that it is pointless to argue with the fact that both women's and men's skin are equally susceptible to aging. This is a physiological process from which we cannot hide or escape. And yet, it can be slowed down by using special products for wrinkles and sagging skin that help the body rejuvenate epidermal cells, saturate them with strength and beauty, taking into account the characteristics of the skin of different sexes.
However, many people believe that anti-wrinkle cream for men is a kind of PR move, and the stronger sex can successfully use women's creams with the same effect. This opinion is wrong. In principle, you can use skin care products intended for women, but you should not expect the desired result from their use.
The thing is that men's skin, whether we like it or not, is still different from women's. It is much denser than women's, which makes it difficult for the beneficial substances of the cream to penetrate into the deeper layers of the skin. That is why the structure of the cream for men should be different from women's cream. Due to the light consistency and delicate structure, men's creams are absorbed faster and have greater penetrating ability.
Daily shaving – a privilege for men – also leaves its negative mark on men’s skin, removing the protective layer, increasing the skin’s susceptibility to damage and the negative impact of the environment. This means that men’s facial cosmetics should be saturated with antiseptic, wound-healing agents that prevent infection from entering through skin damage.
Shaving deprives the skin of its natural lubrication, over time it becomes thinner and dry and wrinkled. Therefore, creams should have moisturizing and protective properties, vitamin complexes, glycerin, fatty acids.
Women's and men's skin also differs in oiliness and moisture. Men, of course, have fewer sebaceous glands, however, under the influence of the male hormone testosterone, subcutaneous fat is secreted much more actively than in women. In youth, men's skin looks quite moisturized and elastic.
But with age, fat production slows down, the skin becomes drier, and wrinkles begin to appear on it. Moreover, in men this process starts earlier than in women, but due to the peculiarities of men's skin, its manifestations are not so noticeable at first. Over time, wrinkles both on the forehead and in the corners of the eyes become deeper and more noticeable, and this does not make either women or men look good.
It is a mistake to think that the indications for the use of anti-wrinkle creams are changes in the skin at this stage of aging. The fight against existing wrinkles is not an easy process and is not as effective as the prevention of age-related skin changes, which is recommended to begin no later than 30 years. And cream for men against wrinkles around the eyes requires an even earlier start of use from 25 years, when there is not even a hint of wrinkles.
The need to use anti-aging creams in men is caused by many factors. These include metabolic disorders caused by physiological factors or negative external influences. Bad habits, such as alcohol abuse and especially smoking, inevitably leave their unattractive mark on the skin.
Many men work in industries with harmful working conditions, which negatively affects their skin, causing premature aging. Unfavorable environmental conditions and prolonged exposure to UV rays also contribute to the reduction of the skin's protective properties.
All of the above suggests that men need to pay attention to their skin no less than women. And anti-wrinkle cream for men will be a good helper in this matter. It will help to improve men's skin, make it smooth and more elastic, giving it a truly masculine aroma, which is another important feature of men's cream.
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Release form
Difficulty may arise when choosing a suitable cream, because for the final assessment of its effectiveness it takes time, at least 3-4 weeks. However, nothing ventured, nothing gained. The names of wrinkle creams for men are not as numerous as for women, however, many self-respecting cosmetic companies consider it their duty to take care of the male half of the population and establish the production of men's products for facial and neck skin care.
Anti-aging cosmetics for men TM Shiseido
The products of the Japanese cosmetics company Shiseido with production bases in Japan, France, and the USA are among the most popular among the strong half of society. After all, it provides professional skin care, like in the best salons, which men, as usual, do not have time to visit. Yes, and desires too, because they consider procedures at a cosmetologist to be a purely feminine pastime.
In the Shiseido men's series you can find a corrective anti-wrinkle cream in a volume of 30 ml, a cream that restores the skin's energy balance and slows down its aging (50 ml), a restorative cream for men against wrinkles around the eyes (15 ml), a soothing gel for the skin around the eyes with a cooling effect (15 ml).
Let's take a closer look at the first anti-wrinkle product, which, along with the eye cream, receives many rave reviews from women who notice positive changes in the appearance of their loved ones. After all, men themselves are so stingy with reviews.
Pharmacodynamics and pharmacokinetics of Shiseido wrinkle corrector cream. The product has a pronounced rejuvenating effect, noticeably reduces the depth of wrinkles, removes fine wrinkles, makes the skin more elastic and smooth.
The unique formula of Damage Defense Complex with a protective effect corrects the oval of the face, makes the skin young and elastic. Vitamin A (retinol) in the cream makes the skin surface smooth and radiant. This effect is enhanced by the exclusive component of the cream LAG Revitalizer, plus it rejuvenates skin cells.
Castor oil eliminates dryness and flaking, improves metabolic processes in tissues, makes the skin smooth, saturates with moisture, and is also known for its pronounced antibacterial effect. Ginseng root extract rejuvenates the skin, giving it a second youth.
The cream comes in a bottle with a dispenser, is easy to use and quite economical. It has a good moisturizing effect, is perfectly absorbed, without leaving a greasy shine. It should be used 1 or 2 times a day.
The Shiseido TM eye cream-corrector will help men not only effectively get rid of "crow's feet" in the corners of the eyes, but also say goodbye for a long time to such signs of fatigue as swelling ("bags") and dark circles under the eyes. The cream also actively fights age-related signs: dryness and loss of skin elasticity.
The unique formula of the cream, containing a bio-complex with hyaluronic acid and a protective complex against damage to the delicate skin around the eyes, provides hydration, protection and strengthening of the skin for 24 hours. A wonderful effect is achieved by using it twice a day, in the morning and in the evening. The cream for men against wrinkles around the eyes does not clog pores and does not cause eye irritation or swelling, so its use as a night remedy is quite justified.
The method of using anti-wrinkle creams for men may differ not only in the frequency of use, but also in the method of application. If the anti-wrinkle cream should simply be carefully distributed over the skin of the face, especially in the area of accumulation of creases on the forehead and expression wrinkles, without active actions leading to stretching of the skin, then the cream-corrector around the eyes is driven in with light but active movements of the fingertips into the skin near the eyes. Such a “shock” massage makes the skin around the eyes more elastic.
Face creams can be applied to the neck area, but not under the eyes. There are special products for the skin around the eyes for this purpose.
As for interaction with other drugs, this cosmetic goes well with concealers - masking agents for minor skin imperfections.
Colistar and care for the beauty and health of men's skin
The Italian cosmetic company Colistar also did not remain aloof from the problem of wrinkles in the stronger sex and developed a special restorative cream against wrinkles for men. The manufacturer recommends starting to use it from the age of 25. This cream, like the previous ones, belongs to the professional elite series of cosmetics for facial skin care.
Collistar's Daily Revitalizing Anti-Wrinkle Cream contains a unique formula with essential vitamins and nutritional components that rejuvenate the skin and prevent premature aging. This is a nourishing cream based on natural essences that saturates the skin with useful microelements and antioxidants. Antioxidants, in turn, protect the skin from moisture loss by its cells, activate restorative processes in various layers of the skin.
The elimination of wrinkles and the smoothing effect on the skin as a whole are ensured by the presence in the cream of a special tensor lifting formula, which gives the skin a feeling of rest and relaxation.
The cream can be used at any time of the day once or twice. It is also common practice to use this restorative cream as an effective aftershave product.
Health And Beauty and Premier for Men
Israeli cosmetics company H&B also took care of men over 30 by creating a protective anti-wrinkle cream for men with SPF 15, which actively protects the skin from UV rays. And although this cream does not belong to the professional series, it has proven itself as an effective restorative and moisturizing anti-aging product. The cream is available in classic packaging (glass jar), so you can regulate its consumption yourself.
The cream is suitable for any skin type. Due to its soothing and moisturizing effects, it helps to easily get rid of such unpleasant symptoms of skin aging as dryness and peeling. Chamomile and aloe extracts together with tea tree oil have an excellent antiseptic and disinfectant effect, which allows you to use this cream as a good aftershave.
Omega fatty acids saturate the skin with nutrients, and youth coenzymes Q10 activate the body's protective functions to combat signs of skin aging, the most noticeable of which are wrinkles. Dead Sea minerals in the Health And Beauty anti-wrinkle cream also slow down the aging process.
Vitamins A, C, E, acting as antioxidants in the cream, significantly reduce the negative impact of free radicals on the skin and saturate it with energy. The cream also has a protective factor from sun rays SPF 15, which actively combats photoaging of the skin.
The light consistency of the cream allows it to be quickly absorbed without leaving marks on the skin, which makes it possible to use it at any time of the day if necessary, using a product for skin care of the face and neck.
The well-known Israeli brand Premier is represented in the line of anti-aging products for men by a firming serum against wrinkles, a nourishing restorative cream and a night cream against wrinkles.
Serum with a rich vitamin complex, fatty acids, oils and Dead Sea minerals is intended for the face, neck and eye area. The nourishing cream contains a liposomal complex, oils, minerals, vitamins, beneficial plant extracts of aloe vera, rosemary and lavender, citrus acids. It effectively moisturizes and softens the skin, restoring its elasticity and preventing wrinkles.
Of interest from the point of view of our topic is the unique professional night cream against wrinkles for men TM Premier. It helps to fight small and deep wrinkles, promotes rejuvenation of skin cells and normalizes metabolic processes in it, removes swelling, strengthens and tightens the skin of men even in sleep.
The cream is enriched with Dead Sea algae and beta-carotene. It is intended for both the neck and face area, including the skin around the eyes. It is used before bedtime. It is considered one of the best products among cosmetics for men in this area.
Offer TM Apivita for men
Apivita – a Greek brand of cosmetic products has its own care line for men, which includes aftershave products, as well as creams and balms for regular skin and hair care. Men over 35 will find the universal anti-wrinkle and anti-fatigue cream for the face and skin around the eyes with cardamom and propolis attractive.
Like other products of TM Apivita, this cream is a product related to natural organic cosmetics, which is the reason for its rather high price. 96% of the cream composition are natural substances with effects corresponding to the purpose of the cream. By the way, to increase the antioxidant effect of its products, Apivita uses organic green tea infusion instead of water, which increases the effect of using these cosmetics.
Anti-wrinkle cream for men TM Apivita contains beech extract, which can not only prevent the formation of new wrinkles, but also significantly reduce the depth of existing ones, while simultaneously energizing the skin and erasing traces of fatigue in the form of swelling and unsightly dark circles.
Propolis and cardamom have a protective effect against adverse environmental conditions and the effects of free radicals, which cause premature aging of human skin.
It is recommended to apply the cream to cleansed skin of the face (relevant for all creams!) once or even twice a day with light movements, while there is no need to avoid the area around the eyes, since the cream is universal, intended for the face and eyelids.
The beauty of men's skin from a domestic manufacturer
Ukrainian organic cosmetics manufacturer Yaka has developed a natural face cream "Green care for men" as part of a series of care products for men, with an effective formula to combat the first wrinkles, which can be used from the age of 18.
Buyers of this cream note a pleasant, unobtrusive smell that both men and women like, a light texture of the cream that does not leave unsightly marks on the skin and a more than interesting price. So 220 ml of domestic natural cream costs about 80 UAH, while 30-50 g of professional imported anti-wrinkle cosmetics will cost the buyer 800-1300 UAH, or even more. However, many users consider such a large volume of anti-wrinkle product in a jar without a protective membrane to be a disadvantage rather than an advantage of the cream.
Anti-wrinkle cream for men TM Yaka is considered a wonderful protective agent for men who, for a number of reasons, spend a long time outdoors, and their skin is exposed to negative environmental and weather factors. Skin nutrition and hydration are provided by enriching the cream with shea butter, which is able to penetrate into the deepest layers of the epidermis, saturating the cells with moisture and energy. Many men are pleased to note the excellent effectiveness of the product in the fight against dryness and unaesthetic peeling of the skin.
The cream can be used for the face and neck as a daytime care. After applying the cream, the skin becomes enviably soft, making it pleasant to the touch.
L'Oreal, Biotherm and Yves Rocher anti-wrinkle products for men
The famous French company L'OREAL has developed a cosmetic series for men that helps combat premature skin aging. The bright representatives of the Men Expert Vita Lifting series are a cleansing cream-mousse with a toning effect and an anti-aging complex with a moisturizing effect.
Both products have a pronounced lifting effect, which makes the skin taut and elastic, and also helps to hide the true age of its owner. The Pro-retinol formula based on vitamin A effectively smoothes wrinkles. Par-elastil in the cream strengthens collagen and elastin fibers. Vitamin E improves skin tone. The unique ADC complex has a calming effect, relieves various irritations and increases the protective properties of the skin, preventing negative external influences.
Another interesting representative of the L'Oreal Man Expert series is the universal anti-wrinkle cream for the stronger sex Stop Wrinkles, which also contains moisturizing and protective complexes, like the previous products, plus a formula enriched with Bosfelox, relaxing the skin and preventing the formation of wrinkles. Fine wrinkles are smoothed out after an hour from the start of the product's action.
How to use anti-wrinkle creams for men from L'Oreal. It is recommended to use the cleansing cream-mousse twice a day, lightly foaming the product and applying it to damp skin using light massage movements. Remove the remains with a cotton swab. The anti-aging complex and anti-wrinkle cream are distributed on the skin, paying special attention to areas with wrinkles. Can be used 1, or better 2 times a day. Suitable as aftershave products.
TM Biotherm, whose developments are also used by the above-mentioned company L'Oreal, has developed its own line of anti-aging cosmetics for men based on thermal water, which gives the skin a second life.
A striking representative of this line is the anti-wrinkle cream for men Biotherm Homme Age Refirm, intended for men over 30. It is able to significantly reduce the number and depth of wrinkles in a short time, noticeably increasing the elasticity of the skin.
The composition of the Biotherm rejuvenating cosmetics includes pure silicon, which faithfully serves to strengthen the structure of the skin. And biopeptides promote constant regeneration of skin cells. The cream is rich in protective and moisturizing (glycerin and tallow oil), as well as sunscreen components. Special polymers actively smooth the skin, eliminating early wrinkles.
The cream is used as a care product twice a day. It is a wonderful aftershave product, perfectly relieving irritation and giving a fresh aroma.
Biotherm Force Supreme Homme is a nourishing anti-aging cream for men with SPF 12 sunscreen, which also helps to significantly reduce the depth of wrinkles on the face. It produces a rejuvenating effect in the deep layers of the skin, restoring cells and preventing the formation of wrinkles.
French cosmetics company Yves Rocher has developed an effective rejuvenating facial cream for men, which helps to combat such unattractive signs of skin aging as wrinkles. The main component of the cream is ginseng extract, which has a remarkable protective, stimulating and rejuvenating effect.
The cream is used for the face and neck area, not for the eyelids. Using the cream 2 times a day will significantly reduce the visible signs of skin aging in just one month.
Anti-wrinkle cream from Vichy
The French company Vichy, known to many as a manufacturer of cosmetics equivalent to pharmacological products, did not leave our men without attention and developed a wrinkle corrector cream for men Vichy Homme Reti-Fill, which can give youth and beauty to men's skin for a long time.
The main active components of the cream are antioxidants: retinol (vitamin A), which stimulates the production of collagen in the body and prevents the formation of wrinkles, and vitamin C, known for its protective effect and preventing skin aging. The cream effectively protects the skin of the strong half of humanity from the negative effects of UV radiation and adverse environmental factors (polluted air, wind, frost, etc.).
Daily use of the cream helps improve the appearance of the skin, and wrinkles become less noticeable with each use. The cream seems to fill them from the inside, smoothing the skin surface. Protection from UV rays does not allow the skin to dry out and maintains the necessary level of moisture.
It is advisable to use the cream twice a day, for example, in the morning and in the evening. It should be applied only to previously cleansed skin, avoiding the area around the eyes. It is possible to use the cream as a soothing and protective agent after shaving.
Declare Cosmetics for Wrinkles
The elite anti-wrinkle cream for men Declare 24h Anti-Wrinkle Comfort Cream with a unique SRC complex is famous for its deep effect on the skin. This component of the cream increases the protective properties of the skin and prevents the destruction of its cells. In addition to it, the cream contains useful vegetable oils of coconut and sunflower, flax extract, vitamin and mineral complex, toniskin, hyaluronic acid, glycerin, citric acid, xanthan gum.
Oils, glycerin and hyaluronic acid promote skin rejuvenation and maintain optimal water-salt balance in it. The latter is a kind of "rejuvenating apple" for the skin. And glycerin also has extraordinary protective properties, preventing the negative impact of harmful factors affecting the skin from the outside.
Yeast extract (toniskin) has been used in cosmetics for skin rejuvenation since ancient times, because it contains the vitamins, amino acids and microelements that the skin needs for normal functioning. In addition, yeast has a good anti-inflammatory effect, which is very important if you use aftershave cream. Acids in the cream soften the skin, and xanthan gum is used in cosmetics as a thickener for cream.
According to the manufacturer, regular use of the cream will allow you to quickly get rid of fine wrinkles, and deep wrinkles will become almost invisible under the influence of the cream. At the same time, the skin will acquire a beautiful glow and noticeable elasticity.
Declare Anti-Wrinkle Energizing Cream also contains SRC complex, vitamin and mineral complex, hyaluronic acid and yeast. The cream saturates the skin with energy and moisture, relieves irritation symptoms, increases skin elasticity, reduces the number and size of wrinkles on the face and neck.
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Oriflame for men
Many people think that the famous cosmetics company Oriflame simply has to have a men's skin care line. And they are not mistaken. Such a line exists and it is called North for Men. It includes skin care creams and balms for the face or eyelids, cleansers and aftershaves.
The anti-wrinkle cream for men "Nord" from Oriflame effectively helps to combat such a nuisance as the appearance of wrinkles on the face. It contains vitamin E, which increases the moisture content of the upper layers of the skin, making the skin softer and smoother. Caffeine in the cream helps to combat swelling. The lifting effect of the cream is also provided by the introduction of caffeine into the cream. Peptides actively and effectively combat wrinkles, activating the production of collagen and hyaluronic acid in the body.
The cream also contains 2 effective patented complexes. Advanced Moisture Complex helps retain moisture inside the skin and prevents its loss, combating dry skin and flaking. Arctic Pro Defense (Rodhiola Rosea Root Extract) is a complex based on the extract of the root of Rhodiola rosea, an inhabitant of the Polar regions, a storehouse of antioxidants that protect the skin from the negative impact of some environmental factors. The cream also contains protective UV filters.
It is advisable to apply a small amount of Oriflame cream to clean skin of the face and neck, and massage it into the skin using circular movements, avoiding active actions that lead to loss of skin elasticity.
Other Anti-Wrinkle Creams for Men
French TM Phytomer is a line of skin care cosmetics with seafood. The men's line of cosmetics against skin aging and wrinkles is represented by a restorative anti-wrinkle cream for the eyes and lip contour, which has pronounced rejuvenating, restorative and protective properties. The cream effectively combats external signs of fatigue ("bags" and darkening of the area under the eyes) and aging (wrinkles) of the skin. Ideal for sensitive skin prone to irritation.
Italian TM Planter's has developed an active anti-wrinkle cream with hyaluronic acid for men over 30. Hyaluronic acid, together with vitamins and plant extracts, promotes skin rejuvenation and fills it with energy. The cream perfectly tones the skin, leaving behind the effect of freshness and relaxation.
The Guam company presented to the judgment of the male population of the planet the anti-wrinkle cream TALASSO with extracts of algae, sea water, malachite extract and a marine complex for combating wrinkles. The high content of bioactive substances literally transforms aging skin, giving it elasticity and a real healthy glow, characteristic of youth.
The tightening anti-wrinkle cream based on rice peptides and organic silicon Men Renergy 3D TM Lancome is intended for mature men aged 40 years and older. It activates microcirculation in cells, improves skin tone, and participates in the production of collagen and elastin. The application of the cream is combined with pinching movements to improve skin tone.
General information on wrinkle creams for men
All of the above products are not medical drugs, and contraindications to their use are usually limited to individual intolerance to some components of the creams. Side effects of wrinkle creams for men can manifest themselves in the form of allergic reactions (rash, itching, redness, runny nose), as well as attacks of bronchial asthma (with intrusive aromas of the cream). Overdose of wrinkle creams is usually not observed.
As for the effectiveness of these creams, the best anti-wrinkle cream for men is the one that suits your skin with its individual characteristics. And this is determined empirically. In any case, the correct use of anti-aging cream in accordance with the instructions will bear fruit and help the skin cope with dehydration and early aging.
The lack of effect is often associated not with the cream itself, but with improper preparation of the skin for application of the product. The skin must be pre-cleaned. For this, you can use special cleansers, preferably of the same series as the cream, or at least soap.
Regularity and timeliness of application play a major role in achieving the desired effect from the cream. Do not expect a mind-blowing effect by using wrinkle cream occasionally. This is a kind of medical cosmetics that requires regular use. Do not wait for the first wrinkles to appear, since getting rid of them will cost more than preventing them. In addition, using creams is quite a pleasant experience, unlike some rather aggressive salon procedures for skin rejuvenation.
The shelf life of creams is an important factor in their effectiveness. The storage conditions for wrinkle creams are usually limited to room temperature, but if other conditions are indicated on the packaging of the cream, they must be followed. This will avoid premature deterioration of the smell and consistency of the cream, indicating that the cream has spoiled and is unsuitable for use.
It cannot be said that all creams for men that help get rid of unsightly wrinkles on the face are considered here. Most well-known brands have more than one product with an anti-aging effect that helps solve this problem. And every day new and improved anti-wrinkle products appear. So it is simply impossible to consider them all in one article. It is important to understand that there is a choice and to use it skillfully.
Attention!
To simplify the perception of information, this instruction for use of the drug "Wrinkle creams for men: a necessity or a common PR stunt?" translated and presented in a special form on the basis of the official instructions for medical use of the drug. Before use read the annotation that came directly to medicines.
Description provided for informational purposes and is not a guide to self-healing. The need for this drug, the purpose of the treatment regimen, methods and dose of the drug is determined solely by the attending physician. Self-medication is dangerous for your health.