iLive's editorial policy

Our mission is to provide you with the most objective, reliable and accurate health information. Our daily goal is to ensure that iLive is your practical and relevant source of health and medical content.

We aim to provide information on a broad range of health topics, rather than filtering out certain types of information that may or may not be applicable to a specific individual's health situation, and we rely on you, our reader, to select the information that is most appropriate for you. However, the original editorial information we provide is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified healthcare professional with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking medical advice because of anything you have read on the iLive website!

The following sections detail our content policies and procedures.

ILive Editorial Content Selection

ILive creates original content with an emphasis, as a rule, on the following criteria:

• Relevance - Timely and complete answers to questions you may have as you manage your health and the health of your family. Topics include coverage of health news; drug and product information, recalls, and warnings; health advice; and expert commentary on disease management and health maintenance.
• Clinical significance - results of the latest medical research published in peer-reviewed medical journals.
• Trends - Seasonal, current information such as summer safety, allergy seasons, colds and flu.

Our content is reliable

At a time when the online world is filled with outdated and inaccurate information, iLive strives to be an authoritative and trustworthy source of medical information.

Our news and features are based on our editors' selection of the most important and relevant health news happening today. Our news articles are more than just summaries of research or events. They often include interviews with independent experts who analyze the events and tell the reader about their significance in the modern world.

Editorial integrity. iLive's editorial responsibility is to clearly and clearly separate news, information, reference and other editorial information from advertising for the reader.

Content Quality. iLive is committed to the strict principles of fairness, accuracy, objectivity and responsible independent editorial policy in its activities. iLive constantly monitors the quality of its content.

Editorial policy for iLive staff

ILive is a leading provider of health information services serving consumers, physicians and other healthcare professionals. The editorial content created by iLive is free from the influence of advertisers and other sources.

Anyone working for iLive must fully disclose any potential conflict of interest with any sponsor or supplier.

ILive differentiates the work of the editorial staff and the employees responsible for cooperation with our advertisers. No one person will work in both states, no editorial staff will do anything in the interests of the advertiser.

ILive editors are responsible for providing objective, accurate and balanced information about events and issues. iLive writers must carefully select topics of material or comments from qualified experts.

The authors of iLive strive to provide complete and objective coverage of the topic of the material, corresponding to high professional standards.

Creating original content

The content we create and the news we share are created by our medical experts and contain the most up-to-date information from trusted sources, including the most authoritative medical publications, announcements from government health authorities, and analysis of the latest health trends.

Each original article is reviewed by our medical editors - certified specialists - before it is published. After that, the article is published on the site.

Licensing and Third Party Content

When iLive licenses third-party health and wellness content for publication on our site, iLive's Managing Editor and Medical Reviewer review the third-party sources' editorial policies and procedures to ensure they comply with iLive's Editorial Policy.

Corrections

ILive makes corrections or additions to the original content when it deems it necessary. We take prompt action to edit even minor errors such as spelling, grammar or stylistic inaccuracies. Since stylistic and similar changes do not change the meaning of the content, such changes are made to our site without notice.

If we find errors that are material to the content, we will update the content and mark the corrections on such page. This only applies to original iLive content, including but not limited to news, feature articles or original medical reference materials. Any corrections to licensed or third-party content are the responsibility of its publisher.

If you believe you have found an error in any of our content, please let us know by sending an email to our customer service team using the "Report an error" link in the footer section of our site.

Advertising

As described in more detail in our Advertising Policy, iLive places advertising on the iLive Sites from advertisers, which may include third-party banners, icons, contextual advertising, and content created or provided by advertisers (collectively referred to as “Advertisements,” “Ads,” or “From Our Advertiser”). Some advertisements, which may appear as text paragraphs, thumbnails, icons, or other types of text or images, are so-called “native advertisements” and appear alongside editorial content. These advertisements are labeled as “Sponsored Content,” “From Our Sponsor,” or “From (Our Sponsor).” Regardless of the form of advertising, the Advertiser is responsible for the truthfulness and objectivity of its Advertisement, in accordance with our Advertising Policy. Advertisements are not censored by iLive editors and are not governed by this Editorial Policy.