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In the UK launched a terrible anti-advertising cigarettes
Last reviewed: 23.04.2024
The UK Ministry of Health is trying at all costs to fight the addiction to tobacco smoking. That is why a new anti-smoking campaign was launched, which can compete for the title of the most unpleasant and even disgusting in the whole history.
Even nowadays, when smoking that causes irreparable harm to human health, is trumpeted on all TV channels, told in television programs and written in magazines and newspapers, most smokers continue to believe that all risks are exaggerated, and threats are contrived. And all this despite the fact that smoking is still the main cause of premature death, which annually takes millions of human lives around the world. Only in the UK, addiction destroys about 100,000 lives per year.
Read also: Smoking: How to quit smoking?
The latest anti-advertising of cigarettes tells that every fifteen cigarettes smoked lead to mutations of cells, which, in turn, increase the risk of oncological disease.
In the video we see how a man with a cup of coffee in his hand comes out of the house and meets the morning, lighting a cigarette. With each new puff on the cigarette, a cancerous tumor grows. The picture, frankly, is not the most pleasant, but most likely, this is what the Ministry of Health of the UK hopes for. Maybe at least such terrible and unpleasant movies can smuggle smokers and make you think about what happens in the body when a person lights up another cigarette.
The chief medical adviser and chief scientific adviser of the Ministry of Health of Great Britain, Professor Dam Sally Davies, says that each cigarette is like a Russian roulette, into which a smoker is recklessly playing.
The last few years, all anti-smoking campaigns were not so tough, but, apparently, it's time to act decisively.
"This unflattering anti-advertising of smoking is created only to open up smoking eyes to what they are doing with their own health," says Professor Davis. People will see a man, a cigarette in his hands and what this cigarette does to a person. Most people know about the dangers of smoking, but few people personalize it, few people understand what is happening in their bodies at the moment of tightening. We hope that this video will show them what they do not see or want to see. "
According to research, about two million people say that they would like to forever get into a bad habit.
"We want the smoker to finally understand that every pack of cigarettes increases the risk of cancer, and that some underestimate the harm caused by smoking, can not but worry, because apart from themselves, they poison and surrounding people," comments Professor Davis. "Quitting smoking can be extremely difficult, but if a person decides, the anti-advertising will only serve him as an additional motivation to take the first step and overcome all difficulties for himself and his relatives."
The video will be supplemented by social advertising on the streets.
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